Digital Well Publisher

Make a Living Writing While Traveling the World

Category Archives: Podcast

How to Sell More Books with Podcast Interviews


Have you ever considered being a guest on a podcast part of your book marketing strategy?

I have a women’s health brand where I talk about my experience with uterine fibroids. I’ve written an ebook and have courses that are connected to the brand I created. One of the best ways I have been able to market the book and the course was to appear as a guest expert on podcasts or other livestreaming shows.

My most recent interview was with Civilla Morgan of the Childless Not By Choice podcast to discuss how healthy eating has helped me to manage my fibroids.

Why should you market your book and business on podcasts?

To some people, podcasts may be a new technology, while many others may have been listening to podcasts for many years.

If you don’t know what a podcast is, a podcast is simply a digital audio show that is put on the internet for others to listen to — usually for free. It’s very similar to your FM and AM radio stations with the exception of the show being on the internet. Virtually anyone with an internet connection can start a podcast. You may have even thought about starting your own podcast, but never took the time to do it. This is a great way for you to take advantage of the opportunity as a guest on someone else’s show.

Furthermore, the podcast listening audience is continuing to grow every year. Some newer vehicles are being made with access to podcasts. So think of all those potential podcast listeners during their morning or evening commute who are listening intently to your story being told on their favorite podcast. It really is a great opportunity for you to spread your message and sell more books.

How to Get Booked on Podcasts

So now that you’re thinking that maybe being a podcast guest can work for you and your business, then you are probably wondering how to get booked. Here are a few pointers to help you get started.

#1 Know Your Audience.

This should go without saying… However if you have written a book telling your story about overcoming addiction, then you probably won’t want to book yourself on a podcast about baking — it just wouldn’t make sense. So have a clear understanding of who you are and the kind of podcast that may be interested in your message.

#2 Do Your Research.

Check out Itunes, YouTube, SoundCloud and other online sources to find podcasts that may be interested in having you as a guest. Take the time to listen to a few shows and get a general idea of whether or not this is a show for you.

#3 Reach out to the Podcast.

The podcast will often be connected to a website. There may be a space where the podcaster gives specific instructions to those who may be interested in being a guest on their show. If yes, be sure to follow those instructions. If not, try sending an email.

#4 Make Podcast Outreach a Regular Part of Your Marketing Routine.

Make it a habit to reach out to 5 to 10 podcasts a week to increase your chances of getting an invitation.

Podcasting is only growing as internet technology continues to grow. Why not take advantage of the opportunity to talk to hundreds, thousands, or even millions of people over time who are looking for your expertise?

If you would like a little more support in getting ready for your first podcast interviews, then I created a course just for you called Easy Publicity for Authors: How to Grow Your Business with Interviews. It walks you through everything you need to find the right podcasts for you and prepare to be a great guest. Download the course and take immediate action, you may find yourself as a guest on your first podcast within 30 days!

 

#LISTEN: Katrena Friel, Serial Entrepreneur + Best Selling Author

Katrena Friel, Serial Entrepreneur and Best Selling Author on the Digital Well Publisher PodcastLISTEN TO THE PODCAST: I have a confession to make. I don’t know about you… but sometimes I have a hard time hearing my own voice in my business. There is so much advice about what to do, how to run your business. Sometimes my own thoughts and ideas get drowned out by all the noise.

That is why I loved my interview with Katrena Friel, Serial Entrepreneur + Best Selling Author. She has been able to work with a variety of people over the course of her career. Artists, corporations, women, nonprofits, etc. Katrena has always been able to honor her calling and follow her own gut in business — a rare find in business these days. If you have been struggling to hear yourself above the noise, then this interview may be a welcome change for you.

In our interview, she talks about her series of books written under the umbrella brand of REFRESH. Volume 1 is focused on Refresh Your Life, while Volume 2 is focused on Refresh Your Career. She offers valuable steps that you can make in your own business when making the decision to use a independently published book series to magnify your expertise and share your message.

You can connect with Katrena here:

 

 

#LISTEN: Tambra Raye Stevenson, Founder of WANDA

Tambra Raye Stevenson on the Digital Well Publisher Podcast, nutrition, Nigeria, agriculture, Africa
LISTEN TO THE PODCAST: If you have ever wanted to use a book to champion a cause or an organization, then my podcast guest, Tambra Raye Stevenson is the woman to know.
Inspirational Spotlight Interview: Tambra Raye Stevenson
Tambra is the Founder of WANDA, short for Women Advancing Nutrition, Dietetics, and Agriculture. The mission of this nonprofit organization is to empower women and girls in the African diaspora to lead in the food and nutrition space.
To help build buzz about her work, she is writing a children’s book featuring a black girl named Little Wanda who goes on adventures while teaching about healthy eating. As a matter of fact, Tambra is currently in Nigeria over the next month finalizing book illustrations with a local Nigerian artist, as well as providing training and development to women and girls in food and agriculture.
Why Should You Listen to this Podcast?
Have you ever been so excited by an idea that you would stop at nothing to see it come to life? Tambra is a great example of someone who does just that! That is exactly why I have chosen her to be part of my Inspirational Spotlight Interview on the Digital Well Publisher Podcast.
Tambra is asking for your support to help her nonprofit organization, WANDA, with the following:
  • production costs of the children’s book
  • travel costs for training of those displaced by Boko Haram in northern Nigeria, a teaching hospital, and a primary school
  • creation of an online educational resource to train women and girls for leadership in food, nutrition, and agriculture
Give the podcast a listen and let Tambra know how much you appreciate her work by supporting her fundraising campaign.

#LISTEN: Allow me to RE-Introduce… The Digital Well Publisher Podcast

Halona Black Digital Well Publisher Podcast

LISTEN TO THE PODCAST

One of the things that I have gotten into over the last year is podcasting. As a professional writer, I really have not aggressively gone after opportunities to speak. Yes, I used to be a teacher. However, honestly, my time in front of the classroom was limited. I was a teacher to adult students and preferred to go back and forth between leadership, administration, and classroom work. It gave me a nice way to mix up my work in a way that made sense for me.

As I have moved into owning my own business in the last few years, I have had my head down writing content for others. While I enjoy the work, I always felt like I had created more of a job for myself than a business. That was why I started teaching publishing to entrepreneurs. This presented an opportunity to create a business model that didn’t always depend upon me being a writing machine.

Starting this publishing boutique meant that I had to come from behind my computer and start showing my face a little bit more — something that was uncomfortable as hell at the beginning. Now I think I am settling in to it a bit more since I started podcasting a little over a year and a half ago.

I started podcasting as a way to force me to speak up a bit more. It’s easy for me to sit and write for hours. However I have to exercise a new muscle when speaking. It’s not that I can’t do it; it’s just that I want to be able to speak as easily as I can write. And that takes practice. Hence, the reason for starting the podcast.

I only produced about 10 or so episodes in the first year. I was so wrapped up in trying to make it perfect that I didn’t get to do as many episodes as I would have liked. I was also wrapped up in taking care of my hubby before and after the kidney transplant. But now that we are in a new space, I’d like to move forward with podcasting… because I enjoy it!

So here is the re-introduction of The Digital Well Publisher Podcast!

Ep12: Creating Your Brand with Jaha Knight

Ep. 12 Creating Your Brand with Jaha Knight

[buzzsprout episode=’318861′ player=’true’]

Does branding confuse you?

Does the very mention of the word, “BRANDING,” make you want to turn around and run home?

Well, I have a very special surprise for you on today’s podcast episode.

jaha Knight, named a Branding Amazon by the clients who LOVE her, will help you to figure out what branding is REALLY all about (hint: it’s all about the INNER game, rather than the external stuff like logos and website colors).

If you would like to connect with jaha to learn more about her projects, services, books, and podcast, then you can check her out on her website.

As one of the nations leading experts on strategy, clarity of purpose and execution, Branding Amazon, jaha Knight is the founder of Karasi Media Group. Karasi Media Group is a branding agency focused on aligning technology with operational innovation across companies. There, jaha works with entrepreneurs to build their business brands, dominate their niche and serve clients with a consistent and repeatable experience. Through brand coaching, brand identity design and brand management, jaha takes new entrepreneurs from A-Z in business by teaching them leadership strategies and how to develop their world-class talent into multiple streams of income.

 

Ep10: How to Self-Edit Your Book

How to Self-Edit Your Books

Do you know what makes a great book? Some of you may think that it comes from a big marketing campaign. However, before you get to the point of developing your marketing campaign, you need to have a high quality book that is well written.

 

Listen to this episode:

[buzzsprout episode=’291507′ player=’true’]

Editing your book is one of those unsexy elements of book writing that a lot of entrepreneurs tend to skip because they think it’s too hard. As a developmental editor, I have to tell you that I have declined working with some writers simply because they refused to go through the self-editing process. What they wanted was someone to clean up their stream of consciousness writing — which becomes more like ghostwriting than editing.

I also know that a lot of you may not know HOW to self-edit your books. A lot of English instructors have done a fine job of scaring people into believing they are not writers, so they pull themselves out of the process rather than stay engaged. So I’m going to give you the highlights of my own 4-step process in self-editing so that you can write a book that is in the best possible shape for your readers.

The 4-step self-editing process is not difficult, however  I wanted to give you some written guidelines that may make working through the steps a bit easier. Click below to download your free Self-Editing Checklist for Entrepreneurs.

Download Your Free Guide to Self Editing Your Book

 

Stay Connected

Facebook | Twitter | LinkedIn

Ep9: How to Market Your Book Beyond Amazon with Kuroji and Chenniah Patrick of JhaZamoraS Publishing

Episode 9 (1)

 Listen to this episode:

[buzzsprout episode=’273480′ player=’true’]

Today’s podcast guest is a husband and wife team, Kuroji and Chenniah Patrick of JhaZamoraS Publishing and creator of children’s books and merchandise that focus on healthy families and relationships.

Before you dismiss this podcast episode because you’re not into children’s books, let me stop you right now. This episode is not really about children’s books as it is more ,about creating a successful marketing strategy for your book business. Kuroji and Chenniah were quite generous with the information they shared — all of it which they learned through old fashioned trial and error. Here are a few of the nuggets of wisdom you will hear in this episode:

  • how researching your target audience can save you time and money
  • how to sell bulk book orders to large organizations
  • why they chose NOT to use Amazon to market and sell their books
  • how meeting readers in person helps to sell more books
  • ideas for selling merchandise outside of your book

What I love about Kuroji and Chenniah is that they represent the best of what it means to be a small business owner. Rather than choosing to chase after quick internet riches, they do the activities that help them build relationships with people who will buy from them for years. So while they may not make money up front from all their marketing activities, they understand that they are building a legacy that goes beyond a few dollars earned in an online scheme.

So take a listen and let me know what you think!

 

Stay Connected

Facebook | Twitter | Instagram

Ep8: Food Blogging & Cookbook Dreams with Dianne Jacob

Ep8- Food Blogging & Cookbook Dreams (1)Listen to this episode:

iTunes | Stitcher | RSS

Is starting a food blog worth your while in 2015?

You may read some online sources that say the food blogging sphere is overcrowded. Perhaps the same thing can be said about blogging in general. I’m one of those people that has to disagree — particularly if you are blogging as an entrepreneur.

You see, there’s a big difference between hobby bloggers and entrepreneurial bloggers. Hobby bloggers are not necessarily blogging for the money. Many are happy just connecting with like-minded individuals. Some food bloggers get to the point where they get offered sponsorships from food companies sometimes for $100 to $150, at best. That’s not exactly money you can live on. However entrepreneurs have several income streams and the blog becomes a space where you can market your other services and products.  If you are an entrepreneurial wellness entrepreneur who can develop her own audience, then I don’t see why you couldn’t make food blogging part of a profitable business.

In today’s podcast, I get to speak with one of my food and recipe writing mentors (at least in my head anyway…), Dianne Jacob. You may know of Dianne from her book, Will Write for Food, the premiere book on the art and science of food writing. I particularly recommend it for its section on writing recipes. I know many of you health coaches, nutritionists, dietitians, etc. are out there creating brilliant cooking classes that encourage families to eat better, but fall short on communicating written recipes to your audience simply because you never learned how. You don’t have to go to cooking school to learn this skill because Dianne has already laid out the “how-to” for you.

Aside from writing such a useful book, Dianne has also written and edited cookbooks, is a journalist, and also trains food bloggers all around the world. This episode is full of great takeaways. If you would like to connect with Dianne, you can find her on her website, DianneJ.com.

Would you like to know more about how to self-publish a book? Then sign up for your Publish & Profits Toolkit at DigitalWellPublisher.com for practical publishing advice, podcast interviews from industry leaders, and support from other entrepreneurs like you.

Halona Black is an Author, Book Coach, and Publisher who works with health and wellness entrepreneurs who are ready to share their million dollar story and change lives in the process. You can find her at DigitalWellPublisher.com.

Stay Connected

Facebook | Twitter | Instagram

Ep7: How to Become a Health & Wellness Superstar with Sally Ekus

Listen to this episode:

iTunes | Stitcher | RSS

The world is finally figuring out that food and wellness actually do have something to do with one another and the media is taking notice. If you ever wanted to know how you can leverage your food and wellness business through writing cookbooks and/or becoming a wellness personality, then you don’t want to miss this podcast episode.

Sally Ekus, Literary Agent at The Lisa Ekus Group, visited the Digital Well Publisher Podcast to give us a few of the secrets that helped to boost the careers of Toni Tipton-Martin, author of The Jemima Code, Kristina Bucaram of Fully Raw Kristina, and Jessica Cox, a Registered Dietician and Culinary Nutritionist at eMeals.

In today’s episode you will learn:

  • What is a literary agent?
  • How to get the attention of a literary agent?
  • How can media training help your health and wellness career?

You can find more information about Sally Ekus and The Lisa Ekus Group on their website.

Would you like to know more about how to publish a book? Then sign up for your Publish & Profits Toolkit at DigitalWellPublisher.com for practical publishing advice, podcast interviews from industry leaders, and support from other entrepreneurs like you.

Halona Black is an Author, Book Coach, and Publisher who works with wellness entrepreneurs who are ready to share their million dollar story and change lives in the process. You can find her at DigitalWellPublisher.com.

Stay Connected

Facebook | Twitter | Instagram

Ep6: How to Become a Published Author Without Writing a Word

Listen to this episode:

iTunes | Stitcher | RSS

Just about every wellness entrepreneur I have ever met has had a dream of publishing their own book — and for good reason. Writing a book can be a great way to separate you from your competition, get you speaking gigs, as well as be a great way to add another income stream to your business.

However, the big problem with publishing a book for many wellness entrepreneurs is writing the book in the first place. You may have said any of the following:

  • I am overwhelmed by the process of writing a book and don’t know where to start.
  • I am not sure I have a topic that other people are interested in reading about.
  • I hate writing.
  • I have dyslexia or other learning challenges that make writing difficult.
  • I don’t have time to write a book.

No matter what your reason for not having a published book, I want to offer you 3 ways you can become a published author without writing the book yourself.

#1 Write with a Book Coach

As a book coach, I have an in-depth process of interviewing wellness entrepreneurs that helps you to nail your book topic and its content. Once the interview is complete, I get the interview transcribed and I work on cleaning up the text to create an ebook that can be sold on Amazon, your website, or a host of other spaces.

#2 DIY Voice Recordings

Some wellness entrepreneurs prefer to have more of a hand in the creation of their own book. For those DIYers, I can work with you on creating a solid book idea that is marketable and is in line with your brand. We also develop a chapter outline. At that point, you can grab a voice recorder and talk out each individual book chapter. Once the recordings are done, you can find a reputable transcriber, then clean up the writing with value added information like charts, graphs, templates, etc. Get your book formatted with a great cover and you are ready to publish.

#3 Interview Others

For those of you who think you don’t have enough content, you may be interested in gathering content from others. Simply choose a theme and do interviewers with thought leaders in your field. Your book will be great exposure for them, and you will get the honor of being associated with an industry leader.

Would you like to know more about how to publish a book? Then sign up for your Publish & Profits Toolkit at DigitalWellPublisher.com for practical publishing advice, podcast interviews from industry leaders, and support from other entrepreneurs like you.

Halona Black is a Writer & Book Coach who works with wellness entrepreneurs who are ready to share their million dollar story. You can find her at DigitalWellPublisher.com.

Stay Connected

Facebook | Twitter | Instagram